In order to rank well in search engines, you need to spend some time building backlinks. One-way links, or backlinks, are links that come from another website to your website, and the webmasters don’t ask you to place their links on your website in return (no reciprocal linking).
You can take these links like votes – they imply that your website is interesting and contains valuable information. With an increase in these little votes, there will be an equal increase in the credibility of your website, which in turn will make Google to rank your site high in search engine results pages.
The Importance of Building Links
While it is true that you can still manage to rank your site well even if you don’t have many backlinks on your website, it will definitely be a lot difficult to accomplish your goal without them. It is therefore a good idea to invest some time on building links and making sure the search engines take your website a credible source for a particular subject/niche.
How Many Are Enough
Again, you can rank your site even without any backlinks. The thing is that the search engines have their own rankings criteria and algorithms – it means they will rank your site based on other factors even if your link pool is not impressive. With the passage of time, you can optimize your website better and hope to have your website ranked on the fist page of the search engine results pages.
However, it is important to understand that if you want your website to rank high on the first page, you will definitely have to pay some attention to conducting a link building campaign. The problem is that there are not set rules or requirements regarding the number of links that would translate into better rankings. It is basically a combination of factors that Google and other search engines consider at the time of changing your ranking, which is why some sites with fewer backlinks may rank well, and a site with thousands of links would not appear on the first page of the SERPs.
How Many Links Would Help Your Site?
To know how many links will affect your search engine rankings, you can use two approaches. The first option is to play around, keep building links and see how they affect your rankings. This trial and error method may be a bit time consuming, but you will lose nothing for building quality backlinks. With an increase in the number of links, there will some change in your rankings, which will determine how many links are going to take your site to the top. Sometimes, you will notice that building more links is not changing your rankings – that’s when you will have to concentrate on other aspects of search engine optimization.
You can also determine how many backlinks will improve your rankings by analyzing how your competition is handling its link building campaign. You can simply use a search term and get a list of your competition on the first page. Now, you can use certain online tools to calculate the number of backlinks your competition has on its website. Make sure you don’t rely on a single competitor – it’s a good idea to use a sample size of ten or more competitors to know the ranking pattern. Simply count the total number of backlinks they have on different pages and then find the ‘mean’ number to determine the number of backlinks that will rank you above them.
However, you should bear in mind that backlinks alone would not determine your rankings. It means that even if you know the total number of links your competitors have and outnumber then through a link building campaign, you may see only a little change in your rankings. It means that you need to consider other aspects of SEO and have a well-rounded website to rank well.
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- Discover How Many Backlinks Will Improve Your Rankings - August 2, 2013